STRATEGIC BRANDING FOR COMPETITIVE ADVANTAGE
“…training will equip participants with the skills to build an excellent customer service infrastructure for superior competitive advantage.…”
Organizations are increasingly recognizing the importance of marketing, its role in the overall success of the company and its contribution towards achieving sustainable growth and profitability.
Marketing is critical in delivering the message to prospects on the perceived value of quality and differentiation of products and services from a given branding.
The heart of any business success lies in its marketing techniques. The most perspective of your business depends on successful marketing. Marketing management simplifies the activities and functions which are involved in the distribution of goods and services. According to Philip Kotler, “Marketing management is the analysis, planning, implementation and control of programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives.”
In short word, marketing management is a process by which a product or service is introduced and promoted to potential customers. The process covers advertising, public relations, promotions, and sales. It represents the “road map” to accomplish greater results, such as sales growth, brand recognition, higher market percolation, and much more.
Marketing management has obtained importance to meet thriving competition and the need for developed strategies of distribution to reduce cost and to increase profits. Marketing is very beneficial for the transfer, exchange, and movement of goods. Marketing management today is the most important function in a commercial and business enterprise. Without a strong marketing management understanding business will struggle with Introducing new products, understand customer needs, boost sales, increase Company Reputation and source new ideas
In short word, marketing management works for translating the company vision, mission, and objectives, into effective Marketing initiatives.
This course is specifically tailored for professionals who have not been privileged with prior marketing skills and takes a gentle curve with an emphasis on equipping them with that missing fundamental knowledge.
LEARNER’S LEARNING OUTCOME
This training will equip participants with the skills to build an excellent customer service infrastructure for superior competitive advantage.
Upon completion of this course, participants will be able to;
- Explain the importance of branding as a marketing tool
- Recommend appropriate basic brand elements for a chosen product for a given target market
- Propose basic strategies that marketers might use to sustain and build brand equity
- Evaluate methods used to measure brand equity
- Critically analyze the effectiveness of brand management in an organizational context
COURSE CONTENT
Overview of Brand Management
- History and definition of branding
- The concept of brand equity
- Strategic brand management process
- Identifying and establishing brand positioning and values
- Customer based brand equity
Identifying brand positioning and values
- Brand positioning
- Positioning guidelines
Planning and Implementing Brand Management Programs
- Choosing brand elements to build brand equity
- Designing marketing programs to build brand equity
- Integrating marketing communication to build brand equity
- Integrating secondary brand associations
Measuring Brand Equity
- Developing a brand equity measurement and management system
- Measuring sources of Brand equity
- Measuring outcomes of Brand equity
Growing and Sustaining Brand Equity
- Designing and implementing branding strategies
- Introducing and naming new products and brand extensions
- Brand architectures and hierarchy
- Managing Brands Overtime
- Reinforcing and revitalizing brands
- Adjustments to the brand portfolio
COURSE METHODOLOGY
- Formal lectures
- Case studies
- Group exercises
- Experience sharing
- Role Playing
BENEFITS
- Customer loyalty
- Increased sales
- Increased profitability
- Enhanced competitive edge
- Effective workforce
- Enhanced public image
- Customer satisfaction and referrals
WHO CAN ATTEND THE TRAINING?
For newly appointed individuals in marketing functions (less than 2 years’ experience), or anyone in the organization who wants to understand the marketing department and help contribute more to the marketing strategy.
GET STARTED
Notable brands partner with us for extraordinary levels of business excellence.
WHERE WE ARE HEADED
Our Vision
To become the leading provider of training & consulting services in Africa.
VISIT US
Head Office
2, Esomo Street, Off Toyin Street, Via Opebi Allen, Ikeja Lagos, Nigeria.
CONTACT US
Speak to Our Agent
- 09090011107. 09090011108
- info@kaizenblitz.org
About Us
Kaizen Blitz is a management training and consulting firm providing cutting edge solutions to address some of the most complex challenges facing businesses at majorly three levels- Individuals, Teams and Organizational.
.. Learn More>>