To be successful and remain in business, both profitability and growth are important and necessary for a company to survive and remain attractive to investors and analysts. Profitability is, of course, critical to a company’s long-term survivability. Profit is “money in the bank.” Profit, for any company, is the primary goal, and with a company that does not initially have investors or financing, profit may be the corporation’s only capital. Without sufficient capital or the financial resources used to sustain and run a company, business failure is imminent. The bottom line is that no business can survive for a significant amount of time without making a profit. Without sales there cannot be profit.

Profitability and Sales go hand in hand in regard to business success. Profit is key to basic financial survival as a corporate entity, while sales is key to profit and long-term success.