Organizations are increasingly recognizing the importance of marketing, its role in the overall success of the company and its contribution towards achieving sustainable growth and profitability.

Marketing is critical in delivering the message to prospects on the perceived value of quality and differentiation of products and services from a given branding.

The heart of any business success lies in its marketing techniques. The most perspective of your business depends on successful marketing. Marketing management simplifies the activities and functions which are involved in the distribution of goods and services. According to Philip Kotler, “Marketing management is the analysis, planning, implementation and control of programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives.”

In short word, marketing management is a process by which a product or service is introduced and promoted to potential customers. The process covers advertising, public relations, promotions, and sales. It represents the “road map” to accomplish greater results, such as sales growth, brand recognition, higher market percolation, and much more.

Marketing management has obtained importance to meet thriving competition and the need for developed strategies of distribution to reduce cost and to increase profits. Marketing is very beneficial for the transfer, exchange, and movement of goods. Marketing management today is the most important function in a commercial and business enterprise. Without a strong marketing management understanding business will struggle with Introducing new products, understand customer needs, boost sales, increase Company Reputation and source new ideas