MARKETING
According to the American Marketing Association’s definition: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
By no means should you confuse marketing with sales. These are two distinct functions and require complimentary but not identical skill sets. Sound marketing practices will serve as a sales enabler. Transforming field intelligence from both current and potential customers as well as competitors into a deliverable (product or service) is important to a company’s growth. To secure the right information and work closely with the technical function within the firm is where a strong marketing team resides. The marketing function serves as the Voice of Market (VOM) champion throughout the design phase keeping the engineers and technologists on task to ensure there is little if any drift from the initial product proposal. Will there be compromise? In most cases the answer is yes. But a strong marketing function will be able to address the cause and effects to determine potential customer acceptance and revenue impact.
Marketing also takes the lead to “rollout” the new product or service to the marketplace, preparing the necessary field communications and targeting to specific markets and customers.
Effective Marketing assist to nurturing the product, promoting and communicating to the customer base.
Marketers in organizations must have technical aptitude, product knowledge and importantly strong interpersonal aptitude. Having the ability to transform qualitative inputs into a deliverable engineers and technologists can act upon is critical. At the end of the day VOC is met and the marketing team will be able to convey to the rest of the organization “if you build it they will come!”.
Business survival and profitability is highly dependent on your teams’ mastery of the art and science of marketing.
Training Courses
Marketing for Non-Marketing Professionals
Strategic Branding for Competitive Advantage
WHERE WE ARE HEADED
Our Vision
To become the leading provider of training & consulting services in Africa.
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33A Muri Folami Street, Ogudu GRA, Lagos.
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About Us
Kaizen Blitz is a management training and consulting firm providing cutting edge solutions to address some of the most complex challenges facing businesses at majorly three levels- Individuals, Teams and Organizational.
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