To increase productivity among team members and to foster better relationship between the business and its customers, the flow of communication must be consciously managed. In early times, business communication was limited to paper-work, telephone calls etc. But now with advent of technology, we have cell phones, video conferencing, emails, and satellite communication to support business communication, so the process of business communication has become more complex and the need for good communicators has increased manifold.

Effective communication is the most important pillar for business excellence, causing productivity to increase, errors to decrease and operations to run smoother.  It helps to foster a good working relationship amongst staff, which can in turn improve morale and efficiency.  Without an effective communication, the internal and external structure of a business can face numerous challenges that can ultimately lead to its demise.

When the internal forces of a business are working toward communicating the same message to vendors, suppliers and customers, effective communication can also lead to a boost in sales for the business. Essentially, this creates a win-win situation. The customers who can benefit from the company receive the messages they need to make them aware of the company and to make a purchase, which in turn boosts the sales of the company.

Effective communication means the intended message you send is received by your audience without any distortions in meaning. This gets the job done well, on time and on budget.

Participants in this course will gain perspectives and insights into the use of communication tools, which can be implemented in their working contexts and also acquire resources for communicating effectively with both internal and external stakeholders.