Customer Service

According to Peter F Drucker he said that “There is only one valid definition of business purpose: to create a customer. It is the customer who determines what a business is. What the business thinks it produces is not of first importance – especially not...

Marketing

According to the American Marketing Association’s definition: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. By no...